Inception News – Newsroom Computer Systems – ROSS Video

Inception News - Newsroom Computer Systems - ROSS Video

Inception is our browser-based newsroom content and editorial system that places social media integration right into the center of news production, and encourages content collaboration by being designed to work anywhere, from the newsroom to the field.

Bring Ideas to Life

  • Craft your stories from an idea to a finished product using an idea-centric workflow that allows your entire team to collaborate on content and snapshot stories as the idea evolves.
  • Choose among flexible workflows that best fit your organization, instead of being limited to a single way to work.
  • Plan and organize your work with assignments that capture metadata and attach research materials and contacts to become the central hub of your news organization.
  • Bring context to your stories with content-based instant messaging.

Have a Conversation

  • Go beyond television: create and publish content to your website and social media platforms directly from the news environment.
  • Bring social media content into your productions with tickers, crawls, and user generated content as part of the broadcast. Engage your audience with social media polling and real-time results rendered right on-screen.

Connect Everything Together

  • Get your job done in the field using modern browser-based technology that is easy for reporters to access from anywhere in the world on their PC’s, Macs and iPads.
  • Automate news playout and make your production more consistent with a powerful integration to the Ross OverDrive automated production control system. Record, encode, and automatically deliver content for social media and the Web directly from the broadcast with OverDrive QuickTurn.
  • React more quickly to breaking news. Build graphics on the fly, and allow your reporters to tell the entire story.
  • Populate graphics templates and link video and image content directly in the news environment with a tight integration to Ross Video’s XPression graphics engine.
  • Drive social media playlists and on-air polling with data sourced from the Inception platform.

The world has changed. It’s faster paced, and we’re bombarded with more information than ever before. In order for news organizations to succeed, they must adapt to the quickly evolving world of social media, and find new ways to plan and organize their content.

News productions must also leverage new platforms, no longer is it acceptable to simply broadcast over the air. To reach the broadest audience, you need to produce content for all mediums, including broadcast, the Web, and social media in order to be successful. You need to engage your audience in a way that was never possible until now.

You need a modern newsroom system designed to solve these challenges. Inception is that platform.

Whether you are looking for a first time editorial management system, or you are looking for a modern replacement of an existing system, Inception is designed to make your team more productive, more connected, and reach your entire audience.

Inception Primary Capabilities
Workflow flexibility lets you choose how best to tell your stories.

  • Workflows are improved with both assignment and story centric models, in addition to the traditional rundown model.
    The ability to choose a workflow or adapt from an existing rundown-centric workflow makes operations more flexible and efficient.
  • By attaching source materials, documents, photos, and e-mails and archiving them alongside the content, users can capture all of these stories into one central location.
  • Teams can easily collaborate, organize work with assignments that attach metadata and research materials, and bind conversations to production elements with instant messaging.

Incorporation of social media content extends your audience reach.

  • Use of social search and moderated playlists enables direct user involvement.
  • Having one unified interface makes it easy to create content for multiple platforms: broadcast, the Web, and social media.
  • Publishing of text, image, and video content to a variety of online platforms builds audience engagement.
  • With complete discovery and curation tools, news content can be extracted from social media, to be blended directly into broadcasts.
  • Using social media polling, and displaying the results in real-time provides interaction with online communities.
  • Integration with OverDrive QuickTurn lets users record, encode, and automatically deliver content from broadcasts to the Web or social media.

Extensive connectivity brings your staff and the all the systems they use seamlessly together.

  • The entirely browser-based user interface provides full accessed anywhere, so crews have the same user experience in the newsroom and out in the field.
  • The ability to utilize Windows and MacOS computers, as well as iPads means that interaction with the system is easily available to all types of users.
  • The tightly integrated messaging system links conversations to content making it easy to bring context to stories.
  • A robust MOS interface makes integration with automation, graphics, video servers, media asset management, teleprompters, and automated production control systems and a plethora of devices possible for automated news playout and packaging.
  • Interfaces with common networking, e-mail, and IT infrastructures, makes integration into business environments a standard process.

Idea-Centric News Production.
Every story starts with an idea. As an idea evolves over time, so must the story. With an idea-centric workflow, traditional stories are grouped into assignments, showing both an evolution of the story, but also a central place to store contacts, documents, and research materials for later reference. With Inception you can capture the evolution of an idea to a story, and keep stories on the same topic together and linked during the production process all the way to archive.

With news budgets squeezed tighter than ever before, media organizations are doing more with less. Inception was designed from the ground up to improve workflows with both assignment and story-centric models, in addition to the traditional rundown model. The ability to choose a workflow that is best for you, or adapt from an existing rundown-centric workflow makes your operation more flexible and efficient.

Unified Hub for Broadcast, Web & Social.
Inception was built from day one with multi-platform content in mind, and its highly modular design integrates social media and Web interaction right into the core.

With Inception, you are able to leverage social media more efficiently than ever before. Interact with your online community and publish text, image, and video content to social media to build audience engagement. Through the powerful discovery and curation tools, discover news content from social media, and utilize this content directly into your broadcasts via a simple drag and drop interface.

Anyone unfamiliar with the newsroom space will be able to quickly learn to navigate through the user-friendly, colorful, and ergonomic interface. With a story-centric workflow, start with a piece of content created for any platform and easily reformat and publish the content across other channels. Publish content immediately; schedule it to be delivered at a specific time, or link pieces of content to publish simultaneously via playout triggers.

Inception provides tools such as social media filters and interactive polls that directly drive content to your on-air graphics and offer unique ways to engage with your viewers.

Plug in to the World.
Inception is built with the latest software technologies offering an entirely browser-based user interface that you can access anywhere. Your crews will have the same user experience in the newsroom and out in the field. This provides the flexibility and consistency that allows them to get the job done.

As a media organization you cannot effectively operate as an island, and neither should your newsroom system. To enable streamlined production workflows for many environments, Inception provides extensive integration with plug-ins for graphics, video servers, media asset management, teleprompters, and automated production control systems from Ross Video and many third parties. Inception also interfaces seamlessly with common networking, e-mail, and IT infrastructures.