Inception Social is our toolset to discover and curate social media content for use in productions, bring text and image content from social media into graphics playout, manage moderating and approving content from social media channels, and prompt user engagement via social media polling.
Give a voice to your audience. Social media is a medium accessible to anyone, and broadcasters, sports teams, and entertainment venues are looking to social media as a means to reach their audiences. Up until now, there were few easy ways of integrating all forms of social media into one unified dashboard. Inception is changing that, providing the ability to publish content to social media and the Web, discover and curate content for your productions or live event, or engage your audience through social media polling with real-time results.
Incorporation of social media content extends your audience reach.
Extensive connectivity brings your staff and the all the systems they use seamlessly together.
Unified Hub for Broadcast, Web & Social
Inception was built from day one with multi-platform content in mind, and its highly modular design integrates social media and Web interaction right into the core.
With Inception, you are able to leverage social media more efficiently than ever before. Interact with your online community and publish text, image, and video content to social media to build audience engagement. Through the powerful discovery and curation tools, discover news content from social media, and utilize this content directly into your broadcasts or live events via a simple drag and drop interface to XPression or other graphics systems.
Users will be able to quickly learn to navigate through the user-friendly, colorful, and ergonomic interface. With a story-centric workflow, start with a piece of content created for any platform and easily reformat and publish the content across other channels. Publish content immediately; schedule it to be delivered at a specific time, or link pieces of content to publish simultaneously via playout triggers.
Inception provides tools such as social media filters and interactive polls that directly drive content to your on-air graphics and offer unique ways to engage with your viewers.
Plug in to the World
Inception is built with the latest software technologies offering an entirely browser-based user interface that you can access anywhere. This provides your team the flexibility and consistency that allows them to get the job done. It is able to interface and ingest content from many social media outlets including Facebook, Twitter, Instagram, Mass Relevance / Spredfast, or simply RSS feeds to be utilized in broadcast, scoreboard applications, digital signage, or any application you can dream up. Inception also optionally connects to your existing newsroom computer system to bring in content produced for broadcast, and quickly repurpose it for Web and social media.