Inception Social Media – ROSS Video

Inception Social Media - ROSS Video

Inception Social is our toolset to discover and curate social media content for use in productions, bring text and image content from social media into graphics playout, manage moderating and approving content from social media channels, and prompt user engagement via social media polling.

Captivate Your Audience

  • Bring social media content into your productions with tickers, crawls, and user generated content as part of the broadcast.
  • Engage your audience with social media polling and real-time results rendered right on-screen.
  • Ask your audience a question on social media and aggregate the responses.
  • Create talking points, respond to audience questions on-air, and allow fans to interact with interview guests.

Have a Conversation

  • Create and publish content to your website and all of your social media platforms from one unified hub.
  • Respond and moderate user comments and questions on your social media pages.

Connect Everything Together

  • Get your job done in the anywhere using modern browser-based technology that just works. Login via any connected workstation on your Mac, Windows PC, or iPad, with no client to install.
  • Automate news playout and make your production more consistent with a powerful integration to the Ross OverDrive automated production control system. Record, encode, and automatically deliver content for social media and the Web directly from the broadcast with OverDrive QuickTurn.
  • Repurpose and trigger content publication from your newsroom computer system by linking to it via Inception’s MOS uplink.

Give a voice to your audience. Social media is a medium accessible to anyone, and broadcasters, sports teams, and entertainment venues are looking to social media as a means to reach their audiences. Up until now, there were few easy ways of integrating all forms of social media into one unified dashboard. Inception is changing that, providing the ability to publish content to social media and the Web, discover and curate content for your productions or live event, or engage your audience through social media polling with real-time results.

Incorporation of social media content extends your audience reach.

  • Use of social search and moderated playlists enables direct user involvement.
  • Having one unified interface makes it easy to create content for multiple platforms: broadcast, the Web, and social media.
  • Publishing of text, image, and video content to a variety of online platforms builds audience engagement.
  • With complete discovery and curation tools, content can be extracted from social media, to be blended directly into broadcasts by interfacing to XPression graphics.
  • Using social media polling, and displaying the results in real-time provides interaction with online communities.
  • Integration with OverDrive QuickTurn lets users record, encode, and automatically deliver content from broadcasts to the Web or social media.

Extensive connectivity brings your staff and the all the systems they use seamlessly together.

  • The entirely browser-based user interface provides full accessed anywhere, so crews have the same user experience in the production center and out in the field.
  • The ability to utilize Windows and MacOS computers, as well as iPads means that interaction with the system is easily available to all types of users.
  • The tightly integrated messaging system links conversations to content making it easy to bring context to stories.
  • Content is ingested from social media outlets to be utilized in broadcast, scoreboard, and digital signage applications.
  • Interfaces with common networking, e-mail, and IT infrastructures, makes integration into business environments a standard process.

Unified Hub for Broadcast, Web & Social
Inception was built from day one with multi-platform content in mind, and its highly modular design integrates social media and Web interaction right into the core.

With Inception, you are able to leverage social media more efficiently than ever before. Interact with your online community and publish text, image, and video content to social media to build audience engagement. Through the powerful discovery and curation tools, discover news content from social media, and utilize this content directly into your broadcasts or live events via a simple drag and drop interface to XPression or other graphics systems.

Users will be able to quickly learn to navigate through the user-friendly, colorful, and ergonomic interface. With a story-centric workflow, start with a piece of content created for any platform and easily reformat and publish the content across other channels. Publish content immediately; schedule it to be delivered at a specific time, or link pieces of content to publish simultaneously via playout triggers.

Inception provides tools such as social media filters and interactive polls that directly drive content to your on-air graphics and offer unique ways to engage with your viewers.

Plug in to the World
Inception is built with the latest software technologies offering an entirely browser-based user interface that you can access anywhere. This provides your team the flexibility and consistency that allows them to get the job done. It is able to interface and ingest content from many social media outlets including Facebook, Twitter, Instagram, Mass Relevance / Spredfast, or simply RSS feeds to be utilized in broadcast, scoreboard applications, digital signage, or any application you can dream up. Inception also optionally connects to your existing newsroom computer system to bring in content produced for broadcast, and quickly repurpose it for Web and social media.